Common challenges
Challenges I help not-for-profits solve
"We need to develop digital products but don't have product thinking"
Perfect if: You have limited experience with digital product development
- Limited experience with digital product development
- Uncertainty about user research and validation approaches
- Need to balance mission impact with sustainability and budget constraints
"Our technology initiatives aren't delivering the impact we expected"
Perfect if: Digital tools aren't meeting user or beneficiary needs effectively
- Digital tools not meeting user or beneficiary needs effectively
- Difficulty measuring and improving digital program effectiveness
- Stakeholder expectations not aligned with digital product reality
"We want to build internal capability but don't know where to start"
Perfect if: You need sustainable approaches within not-for-profit constraints
- No existing product management function or expertise
- Limited budget for building product capability
- Need sustainable approaches that work within not-for-profit constraints
"Everyone's talking about AI — but we don't know if it's relevant for us"
Perfect if: You want to explore AI without a big budget or technical team
- Hearing about AI but unsure what's genuinely useful vs hype for your context
- Small team stretched thin — AI could multiply capacity but you don't know where to start
- Want practical AI capability without needing to hire data scientists
My approach
Assess → Support → Embed
Recent work
Recent examples
Built and maintain EpCheck, a free AI-powered web application helping epilepsy-affected families identify seizure-triggering ingredients in everyday products — demonstrating accessible, purpose-driven product development.
Developed Morning Board, an organisational tool designed specifically for people with ADHD — applying human-centred design principles to serve underserved communities.
Worked with not-for-profits to define their first product roles and shape organisational structures designed to grow digital impact within resource constraints.
Ready to Amplify Your Digital Impact?
Many not-for-profits recognise the potential of digital tools for mission impact, but navigating product development approaches can feel overwhelming and expensive. A free conversation can help clarify how to build capability that serves your mission effectively within your constraints.
No sales pitch — just an honest discussion about your digital challenges and mission-focused solutions.