Common challenges
Situations I help founders solve
"We need a proper product team but don't know how to structure it"
Perfect if: Your current team setup isn't designed for growth
- Current team setup isn't designed for growth
- Unclear who should own product decisions as you scale
- Need to transition from founder-led product to a real product team
"We're hiring product people but not sure we have the right structure"
Perfect if: Product hires aren't working out as expected
- Posting job descriptions but not sure what roles you actually need
- Product hires aren't working out as expected
- Team seems busy but growth is stalling or chaotic
"How do I build a product team that will grow with the business?"
Perfect if: You want to get the product team foundation right from the start
- Want to get the foundation right from the start
- Need product team operating model that scales
- Unsure what "best practice" looks like for your stage
"We want to move faster — AI feels like the answer but we don't know how to use it"
Perfect if: You know AI can unlock speed but need help making it real
- Technology that used to take months can now be built in days — but only if your team knows how
- Unsure which AI tools actually fit your product and workflow vs which are noise
- Want to prototype, validate, and ship AI-powered features in weeks, not quarters
My approach
Assess → Support → Embed
Recent work
Recent examples
Acting as fractional CPO for Zouba, a Dubai-based point-to-point delivery startup, defining product strategy, technical architecture, and go-to-market execution from waitlist through launch.
Co-building CultureVulture, a Sydney live music and community events platform — actively testing product-market fit hypotheses and iterating on core assumptions in early experimentation phase.
Worked with a supply chain startup to build ML-powered predictive models, translating complex technical capabilities into actionable product strategy.
Hand-built and maintain EpCheck, a production AI-powered web application supporting epilepsy-affected families — demonstrating hands-on technical product development from concept to deployed solution.
Earlier career includes co-founding multiple ventures in the SF Bay Area, building speech-to-text and live event communication platforms for enterprise and government clients.
Ready to Build Your Product Team?
Most founders know they need a "product team" but aren't sure what that actually means for their stage and situation. A free conversation can help clarify the right product team structure for your growth goals.
No sales pitch — just practical discussion about building product teams that scale with your business.