Product Leadership Advisor
Building teams that deliver
results, not just features.
I work with executives and founders when product has become hard to get right. Most engagements start with a call from someone who was referred by someone they trust.
Interim leadership · Advisory · AI · Speaking
Sydney, AU. Working globally.
For fifteen years I've led product in the situations that don't have clean answers. The team that's busy but not shipping. The leadership gap that needs filling before the quarter is gone. The AI question the board keeps asking. I work out of Sydney with organisations here and overseas, in whatever shape the engagement needs to take.
What brings people to this site
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When a product leader exits and the team needs to keep moving without losing the quarter.
Most organisations try to wait for the right permanent hire. Sometimes the gap between now and then is too expensive to leave unfilled.
Leadership continuity -
When the board keeps asking about AI and nobody in the room has a convincing answer.
Not a strategy document. A clear view of what's real opportunity and what can wait, based on having actually built things with AI, not just read about it.
AI readiness -
When the team is building and the headcount is growing, but the problem isn't going away.
Usually structural: wrong roles, unclear ownership, or a process that worked at half the size. Hard to see from inside. Takes about two weeks to diagnose from outside.
Delivery problems -
When you need one person to hold strategy and execution at the same time.
Some situations need one or the other. A few need both. The shape of the engagement depends on what you actually need, not on a standard package.
Interim leadership
Looking for something more specific? See how I work with founders, executives, and not-for-profits.
What the work has looked like
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JD Codec
Co-founded this. We built something that makes AI browser agents faster and cheaper to run by filtering out what doesn't matter. It's live and people use it.
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Zouba
Helped a Dubai-based delivery startup get from idea to launch. Worked across product strategy, technical architecture, and go-to-market. Fractional from the start.
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Woolworths Group
Worked with their digital fulfilment team for a couple of years. The platform was being treated as a cost problem. Left it being talked about as strategy.
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IAG
Inside IAG while they were working out how to ship product faster. Annual releases were the norm. They got to weekly. Insurance at enterprise scale is its own kind of complicated.
Shape and length, in plain terms
I don't publish day rates because the right shape varies more than the price does. Engagements run from one-off strategic input through to a locked-in three-month-plus retainer. Some are fractional, a few days a month working alongside your team. Others have been short stints full-time when the situation called for it.
Let's talk about
what's not working.
A direct 30-minute conversation about where you're stuck and whether I'm the right person to help.
Also worth knowing
Professional
- The Toy Cartel · my operating company; inclusive accessibility design
- Book me for speaking · product leadership, accessibility, AI, team building
In the Media
- Product Collaboration Tips · Productboard video feature
- Product Ops: Enterprise vs Scale-up · podcast guest
Personal
- Epilepsy Product Checker · free AI tool for epilepsy-affected families
- Morning Board · daily briefing app for busy people
- My art & creative work · personal creative practice